While there are numerous factors that contribute to business success, marketing remains to be one of the most important variables. This is because attracting more prospects and staying in touch with existing customers can somewhat help to eventually increase sales.
What It Takes to Become A-1 Logo Artists? By [http://ezinearticles.com/?expert=Darwin_Palmer]Darwin Palmer
While there are numerous factors that contribute to business success, marketing remains to be one of the most important variables. This is because attracting more prospects and staying in touch with existing customers can somewhat help to eventually increase sales.
Currently, the best strategic marketing tool a company may have to be recognized by the general public is a logo, due to the obvious benefits listed below:
� It builds brand recognition;
� Communicates ideas of the business to its target audience;
� Captivates the attention of the consumers; and
� Instills trust.
Due to the perks mentioned, visual representation is becoming increasingly important as each business and organization in every industry has realized its significance in sales and marketing of their products and services. According to U.S. Bureau of Labor Statistics, 279,200 professionals were employed in the field of graphic design in 2010 and the figure is expected to grow by 13 percent every year until 2020. Professionals working in the area of graphic design are animators, logo artists, game developers, and other professionals specializing in arts and design.
In addition, the demand for skilled emblem designers continues to intensify as companies across the world aim to become popular to their target market and be ahead of the tough competition. Typically, visual designers have the following tasks:
� Determine and analyze the idea, goal, and business of the client
� Create visual concept that conveys company’s message or that represents it
� Help client in selecting appropriate combination of colors, images, text styles, and layouts
� Present designs to clients for approval
� Incorporate changes recommended by the client into the final design
Now, logo artists are now facing relentless challenges as they are required to create something distinctive yet captivating design to outshine other visual graphics. Making an outstanding visual representation is not just about creativity and talent, but also includes abilities and traits, such as:
Abilities
� Effective communication skills
� Good problem-solving skills
� Familiarity with different types of software and computer application programs
� Capability to visually and verbally express ideas
� Ability to innovate or create fresh and new design ideas
Personal Traits
� Highly motivated. As development in technology greatly changes design methods and software, artists and designers must be motivated and eager to adapt with the progress to stay up-to-date on technology and design techniques.
� Exceptionally imaginative. To stand out from the crowd, you should come up with something original and fashionable output.
� Passionate about his or her career. Profession in the field of arts and design can be at times exasperating. So, to get focused and never get tired of it, designers must have dedication and passion.
� Open for criticism and appreciation. Accepting criticism and appreciation in an objective manner always gives room for great improvement.
� Enjoy challenges. It is important for emblem designers to take challenges as an opportunity to discover new things to move ahead.
� Punctual but not pressured. Multiple deadlines may constrain a designer to stay focused with each project which can cause “creative constipation.”
� Innovative. Learning different types of leading-edge tools such as design software and latest computer graphics are necessary to stay abreast with the trend.
� Think outside of the box. rel=nofollow [http://www.sleeklogos.com/logo-design-packages/]Logo artists are always expected to bring breakthroughs in their designs, so, they have to push their limits. More so, they must not be afraid to try out-of-the-ordinary designs for innovations and originality purposes. [http://www.sleeklogos.com/]Darwin Palmer believes that a creative mind can make something out of nothing. He has over 20 years of professional experience in the logo and web design industry.
Article Source: [http://EzineArticles.com/?What-It-Takes-to-Become-A-1-Logo-Artists?&id=7553666] What It Takes to Become A-1 Logo Artists?
