Postcards are perhaps the number one influential marketing tool that you can harness in about any marketing effort. They not only allow you to easily and quickly track your marketing efforts, but also allow you to either hand them out, leave them behind in public places or even mail them.
Postcard Printing Tips For Any Small Business
By [http://ezinearticles.com/?expert=Melanie_C_Turner]Melanie C Turner
Postcards are perhaps the number one influential marketing tool that you can harness in about any marketing effort. They not only allow you to easily and quickly track your marketing efforts, but also allow you to either hand them out, leave them behind in public places or even mail them. Mailing of course is the best way to not only let your recipients see your postcard, but also the best way for you to get an “invitation” to your recipients’ home. This is not only the best way to go about distributing postcards, but is also the most intimate when it comes to marketing purposes. Below are the top five tips to understand the most effective forms of postcard marketing that are available to you.
Design – Make sure that the design is something that will not only let you get the most from your efforts, but also allow you to easily and simply state what it is you can do for the customer. Clearly stating your benefits is something that will help in not only attracting attention, but will also help in getting your marketing efforts up to par with your competition.
Copy – Copy is one of the most important attributes to just about any marketing effort. With copy you are better able to understand what your company offers, as well as better able to comprehend what you need to do. With copy, you can easily and effectively communicate your benefits, as well as highlight what makes you unique. Just be sure that the copy not only comes from your best writer, but also is clearly communicated in every marketing material. This will not only help build brand credibility, but will also help in building brand recognition.
Shape – Try to have the shape be as unique as possible. That means that the shape should be a clear reflection of what you do, as well as who your company is. So when trying to complete your postcard, think of interesting shapes that embody your industry. That could be anything too – from a large comb for salons, to lawn mowers for landscaping businesses.
When you are done, be sure to ask what your friends family and coworkers think of your postcard. By asking for feedback, you not only will be able to get the best postcards, but will also be able to expand your marketing efforts. This will undoubtedly help in not only increasing sales, but will also help in getting more eyeballs to your brand.
Melanie Turner is a Business student at Columbia University and employee at 1800 Postcards. She has also been a Researcher at Deloitte Consulting where she worked with expert marketing teams on Fortune 500 clients. As a growing expert in the field of marketing, Melanie aims to provide insights and resources to Small Businesses.
She has managed large scale in [http://www.1800postcards.com/Brochures]brochure printing for Fortune 500 clients. [http://www.1800postcards.com/Brochures]Brochures are a great marketing tool and there will be more articles to come about how to use them effectively for your business.
Article Source: [http://EzineArticles.com/?Postcard-Printing-Tips-For-Any-Small-Business&id=7182746] Postcard Printing Tips For Any Small Business
