Promoting Your Virtual Assistance Business at a Trade Show

By [http://ezinearticles.com/?expert=Eunice_Nisbett]Eunice Nisbett

You have seen the banner advertising the trade show a number of times and wonder whether you should participate. In trepidation you call the organizers and to your surprise you are advised that you may participate. You are excited; however you do not know where to start.

Here are some guidelines for promoting your virtual assistance business at a trade show or exposition.

Know your product well and share that knowledge. A well thought out and themed PowerPoint presentation is a good way to explain the concept of virtual assistance and the services your offer. Include a display of your website in the presentation, and present the slide show as a looped presentation which visitors will view while waiting for a guided tour.

Display your logo prominently to promote your brand.

Grace your table with an appropriate tablecloth.

Out of mementos – you could purchase some small packs of cookies/nuts/chocolates/mints or whatever is within your budget and neatly paste your logos onto these. (Printing them on mailing labels will make the task easier). Place these in attractive small baskets, or other suitable container, on the table. This may draw visitors to your booth.

Do you have any postcards or other marketing material which you had previously designed? Then feel free to add these to the display.

Place on your table, stands holding laminated/framed posters highlighting (i) case studies (short statements) of the business support solutions which your business has provided to clients; and (ii) some testimonials.

Use wall space for large posters which define virtual assistance, outline the reasons for employing a virtual assistant, and highlight the services you offer.

Display a gallery of photographs of your team being involved in business support activities.

Have you been featured in the media? Then display these articles in an eye-catching format.

For additional takeaways, create and display an assortment of laminated double-sided bookmarks defining virtual assistance, and outlining your services. Include some useful tips, based on your audience.

Display samples of your products.

Prepare folders containing promotional material such as background information on your business, and your service offerings. Do remember to include a contact form.

Have a supply of personal business cards available. (Feel free to include your Business Cards in select folders. For example, a prospect might be keenly interested in your service offerings and would like to meet for discussions at a later date.)

Include on your table a labeled drop box for Business Cards.

Prepare a single document for noting names, enquiries and areas of interest. This will come in useful where persons neglect to complete the contact forms provided, or do not have Business Cards with them.

Brief any personnel who will be manning the booth, on the dress for the event (Polo shirts bearing your logo could be an appropriate choice if you wish to have a business-casual code).

Discuss appropriate introductions with staff and if necessary develop a script for interacting with visitors. Assign tasks.

Look for ways to soften the booth. Potted plants, for example, may add a softer touch to the booth.

After the trade show: (i) send a note of thanks to visitors who took the time to visit your booth; and (ii) add relevant contacts from the Business Cards you received, to your database of contacts.

Trade shows provide exposure for your business and present a great opportunity for learning, generating leads, marketing, and growing your business.

Teaming with a Virtual Assistant can greatly enhance you productivity and help you to focus your energies in the right areas. Visit our website: http://www.savvyvirtuals.com and contact Savvy Corporate Planners+ today, to discuss how we can work with you to increase your productivity.

Article Source: [http://EzineArticles.com/?Promoting-Your-Virtual-Assistance-Business-at-a-Trade-Show&id=6836022] Promoting Your Virtual Assistance Business at a Trade Show